The company is situated in the actual growing areas of major spices like Cumin, Coriander, Fennel, varieties of chillies etc, and therefore company is actively involved in the growing of these spices with the best farming techniques, with the farmers. Our Purchase team takes utmost care in the selection & procurement of specific locations to obtain required quality of raw material.

The team also tours various production & marketing centers to establish direct contact with farmers, interacts with them, and inspires them for effective farming, effective use of organic pesticides, best usage of organic fertilizers, etc. to improve their produces.